Vinyl manufacturer Morbern asked us to help them name and launch their new brand of decorative vinyl for the hospitality industry. Their technological break-through created an entirely new type of vinyl product with unlimited design possibilities and the high performance standards of traditional vinyl.
(u)phoria! The first of a new breed of vinyl. We named it, branded it and created an integrated product launch campaign at the hospitality industry’s big show in Las Vegas.
Morbern’s #1 prospect, the designers from McDonald’s, was ready to talk business on the first day of the show, thanks to our innovative promotion strategy and eye-catching trade show booth. Our work and Morbern’s new product launch were the buzz of the show.