Currently Creative Director and Partner at Bespoke Arsenal, a creative collaborative providing tailored and targeted brand solutions, John manages day-to-day client engagement and works closely with clients to determine strategic direction for their market needs and define estimates to achieve their goals. He also oversees every aspect of the creative solutions produced, as well as the teams (creatives and developers) that Bespoke Arsenal partners with.
A design veteran with extensive experience both nationally and locally, John Loftin is highly respected in the design community and brings an organized style along with an inspired direction to every campaign project. His vision to translate a company’s brand and product positioning into effective creative media gives clients valuable insight to understanding markets and audiences.
A Raleigh native, John served as Creative Director for Ulanguzi Creative Strategies overseeing integrated interactive campaigns. Before diving deep into the interactive world, John was Associate Creative Director for RBW Advertising from 2003 until 2009.
Loftin’s print and television campaigns have been recognized with ADDY, BOOM, Mobius and Telly awards, with a career highlight of recognition from The ONE Show Rx. His experience involves working with global brands such as Levi Strauss and Co., EA Sports and GlaxoSmithKline, as well as Volvo Trucks, BB&T, CREE, Kimley-Horn & Associates, PPD, Virginia International Raceway and the Carolina Hurricanes.
John is a former President of AIGA Raleigh, an organization of graphic arts that inspires designers and aids them in professional development.